PLATFORM MODERNIZATION
Loyalty Platform Migration
Business challenge
The airline's loyalty program needed to transition from an internally developed platform to a third-party solution. The migration required continuity of loyalty member information and alignment of existing ticketing processes with the capabilities of the new platform.
Role & responsibilities
As a Business Analyst, I participated in the platform migration, focusing on business requirements, loyalty-related processes, data migration considerations, and the alignment of ticketing workflows with the target solution.
Technologies & approach
The transformation involved migrating loyalty member data to the new platform, adapting ticketing processes, and standardizing workflows for mileage redemption tickets and paid tickets. Business analysis activities supported the transition from legacy processes to the target platform.
Business impact
The migration established the new loyalty platform and supported more standardized ticketing processes. The initiative contributed to the modernization of the airline's loyalty technology landscape while maintaining essential business capabilities during the transition.